Figma

The Figma (フィグマ) series is a Japanese action figure line produced by Max Factory and distributed by Good Smile Company. The product series was created by Max Factory CEO MAX Watanabe and Masaki Asai, as a "counter" to the Revoltech line, with a focus on articulation. Each figma comes with various accessories such as exchangeable faceplates and hands, and other optional parts.

The line mainly features figures that are significant in pop culture in Japan, primarily characters from Japanese anime, manga and video games, with the occasional western character or a real person.

The lineup also introduced "figFIX", a subline consists of lower-priced figures with no articulation in scale with and by the same sculptors as figma figures, to ensure consistency when displayed alongside the line. Some of their parts are compatible with figma.

This article only covers the Love Live! releases.

figma

 * Nico Yazawa (2016)
 * Release Date: October 2016
 * figma number: 299
 * Price: 5,907 yen
 * Good Smile Online Shop Preorder Bonus: "Winking" faceplate

figFix

 * Nico Yazawa: Cheerleader ver. (2018)
 * Release Date: May 2018
 * figFIX number: 018
 * Price: 5,907 yen
 * Good Smile Online Shop Preorder Bonus: "Smiling" faceplate

Love Live! Sunshine!!
NOTE: All figures come with the same preorder bonus (Scrunchy accessories, differently colored for each release) for the customers who bought them from Good Smile Online Shop.


 * Ruby Kurosawa (2018)
 * Release Date: September 2018
 * figma number: 380
 * Price: 6,416 yen

Love Live! Superstar!!

 * Keke Tang (2022)
 * Release Date: July 2022
 * figma number: 544
 * Price: 6,800 yen
 * Preorder bonus: "Holding Hands" hand part

Notes & Trivia

 * As of late 2021, the characters from the Nijigasaki High School Idol Club has yet to receive their figma iterations.