User blog comment:Wynn22/Since the anime is "over".../@comment-5592165-20130403130940/@comment-4631119-20130403132223

Well if they want to talk about money, their previous five albums which released before the anime were hits, and I believe the rest five albums during the anime will also be hits.

Lots of my friend, both in real world or friend from net are also willing to buy merchandises from Love Live, either clothes, figmas, nendos, posters, albums etc. So I believe money isn't the matter here.

Popularity won't be matter as well I think, so the only thing left is: "Is there enough story left to produce second season?". I doubt anyone here now can answer this though, since none of us has read the manga.