Ayumu Uehara

Ayumu Uehara is one of the main characters of Love Live! Nijigasaki High School Idol Club. She is a second year at Nijigasaki High School. She is a member of A・ZU・NA, a unit under the reformed Nijigaku and in the anime, is a co-founder of the group. Her image color is light pink.

Background
An ordinary girl with no exceptional talents, Ayumu is seemingly content with just living a normal high school life. But when she and her best friend, Yu Takasaki, stumbled upon a school idol performance for the first time, a new path would suddenly appear in Ayumu's world. Despite not being able to sing or dance, Ayumu would nevertheless venture on to become a school idol herself.

Personality
Ayumu is a hardworking girl that puts her everything into what she does. She does not believe she is very skilled in her school idol activities, but she continues to try her hardest to excel in them. She is generally insecure in her abilities. Her struggles revolve largely on confidence and how that relates to her pathway to her dream as a school idol. This is illustrated by both her solos songs and the Nijigasaki anime.

She is kind, innocent, and sincere, often responding to the mischief from Karin Asaka and Kasumi Nakasu in a pure manner, which throws the two of them off-guard. However, she doesn't do this intentionally and is truly a pure-hearted girl. She tries her best to be helpful to others.

She can also be rather clumsy at times.

Clubs and Hobbies
Ayumu likes Pokémon, as confirmed in the 4koma.

She tries to study fashion and other "girly" things.

Appearances
Ayumu has a slim figure with pinkish brown hair that she ties into bun on the right side and yellowish hazel eyes.

Songs
The songs featuring Ayumu are:

Solo

 * Yume e no Ippo
 * Kaika Sengen
 * Say Good-Bye Namida
 * Dream with You
 * Awakening Promise
 * Break The System

Group

 * TOKIMEKI Runners
 * Love U my friends
 * Mirai Harmony
 * Just Believe!!!
 * Nijiiro Passions!
 * Sweet Eyes
 * NEO SKY, NEO MAP!
 * Zensoku Dreamer
 * Yume ga Koko Kara Hajimaru yo
 * Hurray Hurray
 * L! L! L! (Love the Life We Live)
 * Miracle Stay Tune!
 * LIVE with a smile!

A・ZU・NA

 * Dream Land! Dream World!
 * Cheer for you!!
 * Kakushiaji!
 * Happy Nyan! Days
 * Maze Town
 * Folklore ~Kanki no Uta~

Chronology
NOTE: The Tapestry Manga's story took place in the ALL-STARS continuity rather than the Anime.

Gallery

 * Please refer to this character's Image Gallery.

Notes & Trivia

 * Ayumu fulfills the pure attribute of the NijiGaku second years.
 * The name Ayumu means "walk" (歩) (ayu) and "dream, vision" (夢) (mu).
 * Ayumu's surname Uehara means "above, top, upper" (上) (ue) and "field, plain" (原) (hara).
 * Along with Ai Miyashita and Rina Tennoji, Ayumu works with Famitsu App.
 * In the Famitsu App 4-koma, she is shown to own a pet snake named Sasuke. However, in one of the All Stars Daily Theater segment, her conversation with Chika implies that Ayumu doesn't own any pets which disprove the existence of her pet snake Sasuke from the Famitsu 4-komas.
 * Sasuke makes an appearance as Ayumu's plush toy/pillow in Muteki-kyuu*Believer PV. It also became one of the official goods for Nijigaku's 2nd Live. Ayumu also wears a hairpin of Sasuke in this official art.
 * According to Setsuna, Ayumu has a "serious mode" when she plays something she likes; this happened when Setsuna show her Sekiro: Shadows Die Twice
 * Like You Watanabe, Ayumu is memetically depicted with "Yandere" characteristics by both the Japanese and international fandom, owning to her on-screen clingy behaviour. This was further upped after Everyone's Dream, My Dream, where she asked Yu (in an outburst manner) on whether Setsuna was important to her.
 * According to one of the volumes for the "VOICE Channel" magazine, Aguri asked "Ayumu-chan is often said to be Yandere, but I wonder if I have that temperament, too." in her interview.